Monday, January 7, 2013

The end of printed newspapers

Last night 60 minutes did a newspaper story.

'60 Minutes' to explore digital evolution of 'Times-Picayune' on Sunday -  a story on the declining nature of print journalism
The story notes that economic considerations have forced the paper to go to a 3-day a week publication schedule.  Newspapers everywhere are in trouble. 

The internet is blamed.  That may be partially true, but what is never discussed is the nature of the product.  The product is relentlessly, aggressively liberal.  When half of the potential readership is ignored or scorned, the publishers should not be surprised that half (or more) of the potential customers decline to pay for the "privilege" of being insulted and ridiculed in story choice, story slant and sneering editorials.

Publishers would, of course argue, this point. But they are in a near total bubble.  Everyone they know thinks like them.  They think they are the middle.  They are wrong.

 Add to that a populace mis-educated by the teachers' unions and the prognosis is clear.  The patient is terminal.

I wonder what might happen if some publisher would follow the Fox News Channel model and create a product for the other half - the conservatives.  They might make some money.

1 comment:

  1. Talking about that "bubble," do you suppose that one of the qualities they value is the ability to provide and elicit "agreeable" comments?
    So instead of developing the ability to understand and reasonably refute opposing perspectives; first they develop the ability to figure out what others want to hear and say it and later become skillful at communications which elicit preferred responses. I'm just thinking...

    ReplyDelete

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